Page 37 - NZ Herefords Magazine 2019 Edition

Industry Focus

HEREFORD PRIME –

TELLING THE BRAND STORY

IT HAS BEEN A BUSY 12 MONTHS FOR HEREFORD
PRIME NEW ZEALAND, WHICH HAS BEEN

FLYING THE FLAG FOR GRASS-FED FREE
RANGE NEW ZEALAND BEEF AT SOME HIGH

PROFILE EVENTS.

WORDS NATALIE CAMPBELL
PHOTOGRAPHS NATALIE CAMPBELL / SUPPLIED

THE BRAND HAS BEEN PRIVILEGED to be part of these activities held throughout
the country.
All the events are part of the brand telling its grass-fed beef story from the paddock of
some of New Zealand’s best cattle finishers to the plates of some of the most discerning
palates throughout the country and all the supply chain links in between.
Take a look at what we’ve been up to.
1 2

3

THIS PAGE, CLOCKWISE, TOP LEFT: 1) Lois Anderson, Philson
Marsh, and Michael Forde sample grass-fed Hereford Prime beef
at a Manawatu Chamber of Commerce Business After 5 function
th
at PBBnz; 2) Supporting the Young Farmers 50 anniversary
celebrations and launch of their alumni at the Grand Final in
Invercargill; 3) The past winners of the New Zealand Young Farmer
of the Year turned up to celebrate the contest’s 50 anniversary.
th
35