Strategic Plan
VISION
The Hereford breed will drive New Zealand beef performance and profitability.
PURPOSE
Enable breeders, farmers and consumers to experience the benefits of the Hereford breed.
STRATEGIC OBJECTIVES
Build A Strong Hereford Association
- Communicate and interact with members
- Maintain a financially robust association
- Successfully align with partners who share similar values
- Ensure a growing membership (cattle and people)
- Engage and develop the next generation of Hereford breeders and leaders
- Provide a branded beef programme (Hereford Prime)
- Focused strategy implementation
- Support for new members
- Nurture a respectful, trusting culture for all involved in the Hereford family
Create Member Value From Data and Information
- Increase education around the importance of accurate data collection
- Provide cost effective tools for member
- Ensure members can use the tools
- Support targeted research which will advance the breed
- Aim for every animal to be fully recorded
Market Hereford
- Market high-value Hereford genetics to increase market share throughout the value chain
- Create events that market the benefits of the registered Hereford breed
- Build the value of Hereford as the cross-breeding solution – Hereford X
