Page 4 - Hooked on Herefords Oct 2022

Council Update Posy Moody | NZH Manager

Technical Show and Sales
Days to Calving continued to be a topic of importance R. Kane outlined meeting with E. McWilliam. They
with G. Pannett informing the board that H. Nivison, recommend no National Bull Sale in 2023 due to limited
Managing Director (ABRI), had acknowledged his letter interest and preferred form of sales being on-farm/online.
requesting a user-friendly spreadsheet for recording DTC Further recommendation was to hold the 2023 AGM in
on internet solutions. conjunction with the 2023 Herd Tour in Canterbury in
Afternote: ABRI hosted a webinar session for PBB staff March.
and association GM’s and showed that they were working There was general agreement and council discussed
on an alternative spreadsheet to record DTC, which they details of potential events suggesting Christchurch was
hoped would be easier for breeders to fill, but they could central and logistically favorable. See Allflex Coast to
not provide a completion date. Coast Herd Tour 2023 on page 7.
R. Peacock reported that at the recent technical meeting
they touched on semen catalogues. Decision was to use Marketing
web semen catalogue and encourage young breeders to Continued growth in engagement on Facebook and
look there if they are looking for young bulls. Instagram was reported. P. Moody outlined and presented
Diagnostic reports were discussed and in particular the animated gifts concepts for the upcoming Spring
the samples which were failing for N4 issues (too many digital marketing campaign with positive feedback from
samples missing from AGBU 6K panel) P. Moody shared pie council.
chart documenting the breakdown of fails. The priority and plan is for a website brainstorming
P. Moody shared given reasons for failure of the QC, session in September to begin the new website design
coded N4, included, using a ULD test, sample belonging project but marketing suggestions included:
to twins, and poor sample quality. See page 9 for further • discuss support for breeder ‘agent only’ days
explanation by PBB. • creating Hereford customer personas, to help the
R. Peacock highlighted progeny trial results council and marketing team identify all of our
improvements. B+L Genetics received 13/42 nominations different customers
from Herefords for the DPBT. • discussed the potential ‘Power of the Beef Cow’ event
for 2023
Semen Marketing
Posy Moody was tasked to meet with the newly Youth
appointed LIC Genetics Business manager, Jen Campbell. E. McWilliam outlined Becs Paterson’s report
Afternote: Posy invited Jen Campbell to the Mahuta highlighting; the Youth Auction which is to be held at
Spring sale. Jen enjoyed her day and saw firsthand, value the end of August; The Development Forum 2023 in the
that carefully selected beef genetics bring to the dairy Manawatu/Wairarapa region and the Youth Leadership
industry. Forum - potential to combine with the NZH member day
and breed dinner. Eileen noted the older youth wanted
Finance to change the name to ‘Young Guns’, and have more
Council discussed positive state of budget and possible engagement with the older members.
one-off rebate on cow fees to members. It was suggested Mentoring was discussed. The board thought it was
that NZH rewards their members now, when revenue was a great idea and beneficial and fun for both farmer and
generated from Live Exports, and proposed increasing youth member, details should be driven by youth.
cow fees due to CPI increase, to reflect increases in costs Could be potential for relationship building and
and for sustainability going forward. Read more about the possible connections and employment ongoing. Matching
motion that was passed on page 5. up keen youth with potential mentors/opportunities/
employment.
Live Export
Discussion was had around Purcell Live Exports. It Hereford Prime
is council’s belief that Purcell Live export company has L. Paterson provided an update on Hereford Prime,
replaced Genetic Development. It was suggested that the providing an overview of the report sent back from the
council’s role was to inform members, to be aware and customer in China regarding the Hereford Trial.
careful in dealings with all live export companies and
offer advice and support when needed. • The product was delayed in reaching the customer
due to shipping delays and port issues at the China
Beef Holdings end
A. Cook outlined the ongoing work of the air • The frozen product arrived in good order at the
conditioning units being removed from the roof, which has destination
now been completed. Noted that Primary ITO have had • The customer has sent a large number of photos
their offices repainted at their own cost. • The quality of the product is very similar to PS grade

4 | NZ Herefords Newsletter. October, 2022 Hooked on Herefords