Page 3 - Hooked on Herefords Oct 2022

Registry Report

Samantha Brosnahan | Registry

Spring sales are well under way. I hope you are all 2022 calf registration (entry) forms are now available - You
enjoying the yummy steak sandwiches! don’t need to wait until April to submit them!

Don’t forget to submit your transfer forms to me within Options of submitting calf entries are:
30 days from your sale date to avoid late fees. If you are • Internet Solutions via 'LOGIN' on the red 'Online
waiting for DNA results for transfer bulls, submit the form Search' found on the NZ Herefords website
and leave me a leave note to let me know. • Stockbook
• Excel spreadsheet template (Registry can email this)
If you have yourself a nice-looking bull this season and
plan on selling semen or using him via AI, make sure you
have him AI Approved sooner rather than later. Reminder Samantha Brosnahan
that all used sires born after 01/01/2019 require a Team Leader Registry
minimum 50K SNP profile and SNP sire verification, so E: samantha@pbbnz.com
it’s much easier to have all your ducks in a row before DDI: (06) 323 0865
submitting your calf registrations.

Natalie Campbell | HP Brand Manager

Update from Hereford Prime

on Alliance Trial Kill

HEREFORD PRIME
BEE F
GRASS FED NZ BEEF DESIGNED & NURTURED BY NATURE
The board of Hereford Prime received a long awaited was expected. The Hereford
New Zealand
update and response from Alliance recently regarding the Prime board has met to discuss www.herefordprime.co.nz
trial kill of Hereford cattle to China. the Alliance comments and
agree the information provided
The process has been quite drawn out, thanks to plant is not consistent and have
staff issues, Covid and freight logistics. Following positive requested a face to face meeting with Alliance to allow for
feedback on the first container of beef the second round of robust and frank discussion to be had around a table in
feedback raised several questions. real time rather than having to wait for email replies and
unanswered phone calls.
The reasons for the questions were many, but largely
the board felt the information was inconsistent and It has been a challenging scenario to say the least with
incomplete. An example is that photos of frozen sub- many factors outside Hereford Prime’s control, but we’d
primals were supplied, the product was meant to be like to reassure members that we continue to work with
chilled (although we understand shipping logistics may your best interests in mind and are working hard to try and
have prompted the move to a frozen shipment) and there get this relationship across the line.
were no images of primal cuts provided. The marbling
seen in the sub-primals was at least a score of 2 when
compared to MSA guidelines but it had been marked down Laurie Paterson Chairman
to a score of 1 or less by Alliance. Hereford Prime directors Chris Douglas Treasurer
were instrumental in sourcing cattle for the first shipment Darryl King Breeder and supplier
but not for the second shipment and feedback from the Natalie Campbell Brand Manager
first container was much more promising for the first
shipment.

The most recent feedback was somewhat concerning
following the initial very positive feedback and not what

Hooked on Herefords NZ Herefords Newsletter. October, 2022 | 3