Page 6 - Hooked on Hereford June 2021

Council Communications

Council correspondence was taken from the recent council meeting held on the Monday 10th May, 2021.

Election of Officers was tabled and discussed with agreement that the brand
can not be altered but agreeing the message of hybrid
Gray Pannett was elected President of NZ Herefords and vigour was the same. More promotion required regarding
Robert Peacock, Vice President. Both positions were filled hybrid vigour and informing that Herefords can get the
unopposed and gained unanimous support. Gray asked same premiums, are to be looked at in more detail when
the council members to consider which subcommittees 2021/2022 marketing strategy is set in Aug. Merits of
they wish to sit on and stated the committees would be the Tru-Blue Tag to be looked at in more detail and if
finalised at the next council meeting scheduled in June, promotion is to be continued will require a marketing
via Zoom. He also confirmed that governance training will spend.
be a requirement for all councillors. E McWilliam and P Other marketing matters discussed included format for
Moody were requested to develop an induction paper for Hooked on Herefords to be dictated by members, sticky
new councillors. calendar to be continued and a flyer targeted at the dairy
farmers to be designed for Mystery Creek Fieldays.
Correspondence In: Included a number of thank
you letters from Youth members who attended the Technical
Youth Development forum, a few dispensation requests,
an invitation from the Miniature club for P Moody to Dorian Garrick, (representing American Hereford
attend their AGM and several emails form Jane McDonald Association) and Brad Cook (Manager Genetics Research
regarding marketing ideas as well as an email from Pablo & Development, ABRI) separately presented to the
Gregorini summarising the ongoing concerns with the council via zoom, regarding differing ways information
Lincoln project. could be shared of imported and exported sires from
and to AHA. Brad stated in terms of current Trans-Tasman
Correspondence Out: Included a legal letter BreedPlan evaluation it assumes EPDs for North American
replying to Dave Hayman (Genetic Development) regarding genetics represented all start from same average point.
Live Export certification. It is determined by how genetics relate to performance
downstream, but we know that is not true as there is
Show and Sales genetic diversity around the average of that group.
It was an enlightening conversation for the council to
Report outlined the programme for the planned National hear regarding the different approach of both evaluations
Seedstock sale scheduled for the following day. (BOLT and BreedPlan) to using external proofs. After both
presentations it was agreed that the council would stay
Finance with the current reciprocal agreement of exchanged of
EBVs/EPDs. For more detail read the managers report.
P Moody informed that one of the premier sponsors will be Harry Fass gave an update on Igenity to the council -
departing in November, but is working on a substitution. evaluation for the commercial breeder. He stated he was
E McWilliam proposed that the Future Beef sponsorship getting closer to delivering a multi-breed/cross breed
is coded to Marketing and the youth co-ordinator wages evaluation. 18mill animals in IGS. By getting an extract of
are coded to wages, so that the amount earned at Youth all NZ data would improve an accuracy in Igenity. Breed
fundraising events is spent directly on Youth as it would data will not be published once it’s loaded in IGS. Harry
be expected. stated that is in the agreement.

Live Exports Membership report was accepted as true and correct:

P Moody presented a spreadsheet summarising the latest Membership Numbers May 2021 February 2020
Live Exports. CR Law sent Genetic Development NZ Ltd a Breeding Members 213# 218#
letter on behalf of NZ Herefords, requesting the company Youth Breeding 12* 11*
refrain from producing export certificates using the
intellectual property of NZ Herefords. Youth Non-Breeding 11 3
Life Members
Marketing (non-breeding) 62 63
Associate Members 55 56
Kate Taylor (editor of “Herefords’ magazine) has replaced
Katie Gilmour as social media marketing consultant. A. Overseas 5 6
Russo suggested that members may need assistance with TOTAL 346 346
what and how to share posts on social media. P Moody
was asked by council to include social media training # Includes 18 Miniature Breeding Members
in future breeder information days. J McDonald’s letter * Included in Breeding Members Total

6 | NZ Herefords Newsletter. June, 2021 Hooked on Herefords