Page 4 - Hooked on Hereford June 2021

Natalie Campbell | HP Brand Manager

Thank You - We Couldn’t Do It Without You

HEREFORD PRIME
BEE F
GRASS FED NZ BEEF DESIGNED & NURTURED BY NATURE
New Zealand
www.herefordprime.co.nz

Faces on the HP auction buying bench. PGG Wrightson Some of the amazing items
auctioneer Cam Heggie generously donated for the
A much-appreciated cash injection was received by works his magic on the Hereford Prime auction.
Hereford Prime at its auction held in conjunction with the buying bench.
NZ Herefords AGM and breed dinner.
Items from Hereford Clubs, individual breeders and An Exquisite NZ wool blanket from Nelson Marlborough
businesses were donated to the brand to be auctioned off Hereford Club, purchased by Kokonga Herefords.
to help reduce the impact of reduced throughput following Six nights in a Queenstown holiday home from the
the Covid-19 pandemic. Southern Districts Hereford Club, purchased by Otamatea
Chairman of Hereford Prime Laurie Paterson extends Herefords.
thanks to everyone who participated in some way and Eight straws of Braxton Giant 1st from Stoneburn
made the auction the success it was. Herefords purchased by Orari Herefords.
“We raised $8776, a result we’re thrilled with.” Resolution Farm Management Software from Resolution
He also said it’s timely to remind breeders that the App and Henry Douglas, Monymusk Herefords purchased
income of the brand is generated by the number of cattle by Woodburn Herefords.
processed. 25 straws of Grassmere Spark 555 from Stoneburn
“That means if throughput drops, which it did Herefords purchased by Rock End Herefords.
significantly last year, so does the brands ability to A trials pup from top Canterbury trials genetics donated
generate income.” by Okawa Herefords purchased by Otapawa Herefords.
“Asking the membership for support is not something
the board take lightly or enjoy doing, but as a promotional Welcome David
vehicle for Hereford members sometimes it’s necessary.”
Laurie went on to say the brand is run as leanly as
possible while also trying to do the best it can on behalf
of members and continually looking for options to grow its
market presence and sustainability.
He made special mention of PGG Wrightson auctioneer,
Cam Heggie for his outstanding skills and providing
entertainment on the night during the auction.
“It’s always a pleasure to work with Cam. We’d also like
to sincerely thank everyone who contributed to the auction
with an item or anyone who took part in the spirited
bidding - we do appreciate it.”
Items offered included:- Hereford Prime extends a warm welcome to David
2.5L Eclipse drench from Boehringer Ingelheim Henderson of Craigmore Herefords as a recently appointed
purchased by Beechwood Herefords. director of Hereford Prime.
Four canvas outer wool filled handmade dog beds from David farms with wife Sue and son Daniel on peat
Goodwood Dog Beds, purchased by Hurstpier Herefords. country at Ohaupo near Hamilton.
Six bottles of Lime Hill Vineyard wine donated They farm 600ha and carry about 450 Hereford cows.
by Maungahina Herefords, purchased by Okawa and The family host a yearling bull sale selling about 100 bulls
Woodburn Herefords. annually. The Hendersons focus on moderate birthweights
10 straws of Waiohine Holysmoke 1506 from with easy calving with quick growth. The family also finish
Duncraigen Herefords, purchased by Matatoki Herefords. cattle and have been a supplier to Hereford Prime.
A Northland produce hamper from Northland Hereford The board is looking forward to working with David and
Club, purchased by Hurstpier Herefords. having his input in the brand.

4 | NZ Herefords Newsletter. June, 2021 Hooked on Herefords