Page 112 - Hereford Magazine 2021
P. 112

Information is the key to success in the farming and   Consumers are concerned about animal welfare, what animals
          specifically the beef industry. Hereford beef producers   are fed and how, and sustainability of the red meat industry,
          need to help educate the public via media. Invite people to   thus leading to an increase of plant-based diets globally. There
          our farms, let them experience the cattle in their natural   are many health benefits of grass-fed beef and other animal
          habitat. More information in restaurants about the specific   proteins, that farmers should not be worried about the rise of
          meat, where it’s from and how it’s fed and raised.   plant-based diets or synthetic meats. There is an ambiguity
                                                              with what ingredients are used in the creation of synthetic
          It is important for grass-fed producers to promote the benefits   meat. While grass-fed beef is 100% the ‘real deal’, synthetic
          of grass-fed beef over alternatives, and market the story   meat often has several ingredients to replicate the taste and
          behind where their product comes from. This will ensure   texture of beef, including chemicals and artificial flavours.
          grass-fed beef always has a market on a global scale. Grass-
          fed beef offers a number of health benefits and advantages   Beef has a role in the human diet for health benefits that are
          over synthetic alterative proteins/meats. A naturally grown   far greater than those of synthetic meats that are emerging in
          and produced product such as Hereford Prime offers healthy   the marketplace. The nutritional value of beef when compared
          levels of fat, protein and iron, which are all essential for   to synthetic meats is healthier because it is the natural form,
          optimum muscle and brain development and function when   lower hormone levels and higher levels of vitamins that are
          consumed as part of a well-balanced diet. Grass-fed beef also   essential for humans to have adequate amounts in their diets.
          offers an eating experience that cannot be compared to a   As producers who raise Hereford beef, we understand the
          synthetic meat. True red meat has colour, flavour, juiciness   quality eating experience that is associated with these grass-  ARDO AJAX 7086                               STUD COWS
          and a texture that can only be mimicked by alternatives.   fed products and the satisfaction of having a high-quality
                                                              steak to enjoy. Consumers who are jumping on this trend of
          Grass-fed beef allows for full traceability back to the day   synthetic meats don’t fully understand that real beef is less
          the animal was born and shows what has been put into   processed because it is naturally grown in the environment.
          the animal. If synthetic meats were to be included in the   Globally, the need to market grass-fed Hereford beef in
          consumer’s diet over plant-based diets the amount of   this same manner is there as consumer disconnect from
          chemicals a person would consume in a day would come   agriculture grows and the media becomes more prominent in
          to a worrying level, which would result in more health   shaping consumers’ minds.
          problems as an outcome.



          Figure below: Beef carcass theory diagram.
          Can you correctly identify all the cuts of meat in their correct       herefordprimenz
          location? Answers are on page 135.                 www.herefordprime.co.nz
                                                                                                                               ARDO AJAX 7044                      ARDO COW AND CALF                                     ELITE TRUST K215



                                   Q          N                                 K
                                                               M





                             B               P                                   J                                            FOR THE INDUSTRY’S TOP PERFORMANCE SEE THE ARDO CATTLE AT THE TOP OF EVERY INDEX LIST




                       A                     O                       L               I                                            An Ezicalve herd producing 250 bulls for sale annually     Wintering 14,000 stock units with a 50:50 sheep
                                                                                                                                  (mostly as yearlings).
                                                                                                                                                                                         to cattle ratio.
                                                                                                                                  Large lines of quality in-calf cows and heifers for
                                                                                                                                                                                         A New Zealand Hereford “Herd of Excellence” and a
                                                            F                H                   C                                sale annually.                                         “Steak of Origin Producer of the Decade”.
                               D            E                                                                                        Breeding quiet Ardo Hereford cattle that are born easily, grow fast, and can quickly fi nish to
               C                                                                                                                                           optimum specifi cations on our meat schedules.
                                                               G




                                                                                                                                100 YEARLING BULLS & 30 TWO YEAR OLD BULLS FOR ON-FARM AUCTION.

                                                                                                                                                                                     TH
        MEAT CUTS TO MATCH:  Cube Roll / Rib Eye / Scotch Fillet  •  Wing Rib  •  Sirloin / Striploin Porterhouse T-Bone                              12 NOON, TUESDAY 28 SEPTEMBER, 2021.
        •  Fillet / Tenderloin  •  Flank Steak  •  Blade (outside)  •  Chuck (inside)  •  Shin  •  Brisket (point end)  •  Brisket (navel end)            Bulls, semen, support and bull back-up always available.
        •  Prime Ribs  •  Short Ribs  •  Flank  •  Rump  •  Thick Flank  •  Topside (inside leg)  •  Silverside / Outside Round (outside leg)  150 females available annually as in-calf rising-3-year heifers and in-calf cows. Enquiries welcome anytime.

                                                                                                                                                     WILLIAM MORRISON: 027 640 1166 • 06 327 8236 • E: ardofarm@xtra.co.nz
        110       HEREFORD MAGAZINE       Year 2021                                                                                                       702 Fern Flats Road, RD 2, Marton 4788, New Zealand
                                                                                                                                    Facebook: www.facebook.com/morrisonfarmingnz  •      Twitter: @MorrisonFarming  •  WWW.ARDOHEREFORDS.CO.NZ
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