Page 5 - Hooked on Herefords June 2019 ebook

passionate people. This is synonymous with Bowmont Meats
and Hereford Prime who provide us with exceptional product.
Bowmont Meats and Hereford Prime beef products are unrivalled
for quality, juiciness, taste and tenderness, sourced from locally
farmed, grass fed traceable cattle, our beef is hand-picked and
assessed to strict quality criteria.
Bowmont Meats also go that extra mile to meet my needs, one
of which is to dry age Hereford Prime product for up to 31 days
in a humidity controlled room to produce the best beef in town.
Thank you to Bowmont Meats and Hereford Prime for your
support and continued collaboration.”
Hereford Prime chairman Laurie Paterson said it certainly
doesn’t feel like 25 years and there are four things that he takes
great satisfaction from.
1. The fact we’ve made it to 25 years
2. The fact we have dealt with many people in that time and
remain on good pick-up-the-phone terms with all of them.
Cake maker extraordinaire Cheryl Stacey with 3. The rapport we have built with the family owned processors
Duncan Mitchell of Tusons Herefords. we deal with every day – Bowmont Wholesale Meats,
Magills Artisan Butchery and Cabernet Foods.
4. And the fact that the brand is still owned by the NZ Hereford
Association, you the stud Hereford breeders of NZ, and has
not been sold off to anyone else.
“We are the only guys pushing the quality of Hereford cattle to
the end user. So a big thank you to you as breeders for your
support. Thanks to the members of the Hereford Prime Club
who answered the call when we needed you, thanks to Natalie
as brand manager and thank you to John and Judith Flynn for
representing our loyal processors.”
Laurie went on to say, with a chuckle, that one of the reason’s
he’d asked the Flynns to join the evening was so a master
butcher would carve the 3D sculptured Hereford cake.
Brand manager for Hereford Prime, Natalie Campbell said
there was a process spanning over a couple of months in
Succulent Hereford Prime eye fillet was enjoyed by everyone at the commissioning the celebratory sculptured heifer cake.
NZ Herefords AGM and 25th celebrations of Hereford Prime. She initially went about identifying a cake maker with extreme
skills and then they spent an afternoon at Tusons Hereford Stud
Below: The crowd that attended the hilarious Hereford Prime auction. looking at heifers so the cake maker could get an understanding

NZ HEREFORD ASSOCIATION NEWSLETTER 5