Page 4 - Hooked on Herefords June 2019 ebook

News from Hereford Prime Headquarters

John Flynn from Bowmont Wholesale Meats, left with Laurie Paterson cutting the celebratory 25th anniversary cake.

Hereford Prime Celebrates Turning 25!

To borrow a turn of phrase, Hereford Prime is now a heritage aging beef. He told the evening that he responded knowing
brand and we reckon that’s something to be celebrated! about aging but it was after further discussion with the two men,
And we did, in style with the members and councillors of it became clear they were looking to take aging to a new level.
NZ Herefords at the recent AGM held at Orlando Country, He said, “over the years and to this day we have the same great
Palmerston North. We were also joined by John and Judith quality product coming into the Bowmonts factory, with son
Flynn of Bowmont Wholesale Meats in Invercargill. Stephen now at the helm.”
Anyone, who’s been in the midst of the meat industry will attest “We find there is a need for branded beef as there is a lot of
it can sometimes be difficult to navigate so to have notched up below par beef on the market. We believe Hereford Prime is a
25 years and be the original branded beef programme in New much juicer steak to eat compared to others with great flavour
Zealand is somewhat of a milestone. once aged on the bone for three weeks. We look forward to
John and Judith Flynn and their family own Bowmont Wholesale many more years with our Hereford Prime family.”
Meats, Invercargill and have been part of the brand from the John had taken the time to approach Ascot Park Hotel executive
very beginning – and that started a couple of years before the chef, Simon Henry for his thoughts on the brand too.
brand’s constitution was signed in 1994. This is what Simon had to say:- “I have had the pleasure to be
The Flynns attended the NZ Herefords AGM and spoke about working with Bowmont Meats and Hereford Prime for the last
their relationship with Hereford Prime over the years and also seven years.”
attended the NZ Herefords National Show and Sale the following Bowmont Meats and Hereford Prime have contributed to the
day. success of the Ascot Park and Emberz restaurant making
John told those gathered that he can remember the day well Emberz Restaurant one of the best restaurants in Southland.
when he first met the late Don Goodall and Laurie Paterson Our ethos is “farm to fork, food with honesty, from sources
when Don came straight out and asked him what he knew of of integrity” food that is grown, harvested and procured by

4 NZ HEREFORD ASSOCIATION NEWSLETTER