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National Show and Sale

National Sale 2021

view National Seedstock Sale catalogue here

View the bull's videos here

Council propose to hold a NZ HEREFORDS SEED STOCK SALE on Tuesday 11th May, 2021 at the Orlando County Club, on the outskirts of Palmerston North.  The suggested timetable (with approximate timings) and entry criteria is as follows:





Champagne Breakfast




NZ Herefords Seed Stock Sale

Two classes – max 24 lots

For 2021 there will be no grazing unit or bulls on site.  All bulls will be sold via a livestream hybrid Helmsman Auction which means that remote bids can be placed by calling bidr or bids can be placed on site at Orlando, Palmerston North via the auctioneer.
NZ Herefords Seed Stock Sale Classes      Capped at 24 lots 16/8 unless one class not fully subscribed
Class 1 Datamars:  16 lots of 2-year-old bulls from NZ Hereford Studs that hold 2-year old sales are invited to nominate a bull catalogued in the top 6 of their on-farm sale catalogue.
This nomination, with the agreement from their seedstock agent, must display superior genetic ability.
Class 2 Honda:  8 lots of 2-year-old bulls open to NZ Hereford studs that hold yearling or paddock sales. This nomination, with the agreement from their seedstock agent, must display superior genetic ability.
Any bull not sold remains in the vendor’s sale catalogue and is available at the vendor’s sale, or for class 2 remain at vendor’s property.   
Entry Criteria
All bulls must be fit for stud transfer, in line with NZ Hereford rules and regulations, by having a minimum 50K SNP DNA profile, correct SNP sire verification (recommended to have dam verification too) and be clear of all known genetic defects.  Additionally, bulls entered in the sale must be poll gene tested.  All of these tests are included as part of the NZ Hereford Standard Bundle available through PBB/Neogen.
Bulls must have performance data submitted to BreedPlan, i.e. BW, WW, YW, Scrotal Measurements and Carcase Scanning information before March 3rd.

If the sale is oversubscribed, preference will be given to bulls that are above breed average for the Hereford Prime Index.
Entry Requirement

  • Maximum 2 entries per stud.
  • Entries to be 18 mths and over
  • 100% possession of animal will be sold.
  • Any semen retained or semen rights must be declared at time of catalogue.   
  • The vendor will set the reserve price with upset price of $5,000. 
  • Enter on line now until the 9th April, 2021.
  • Entry fee - $250 plus GST
  • Photos and videos will be the vendor’s responsibility. A high-resolution photo and a video need to be submitted to NZ Herefords by 19th April to be used at the sale and loaded onto the online catalogue.  Videos must be a maximum of 1 minute. 
  • The Sale Committee recommends the submitted video include a view of the bull walking from the front, from the side and from the rear.  It is also recommended to include, in the video, the bull standing on hard ground.


Bulls will be judged via the submitted videos and results will be announced at the Champagne Breakfast, prior to the Sale.  Trophies will be presented to the vendor of the Champion bull and the High Selling bull.  Vendors of the three top priced bulls will receive automatic entry for a bull at next year’s sale.




Lot No


Animal Name



12 Gray & Pannett Limited Limehills Stardom 190168  $25,000.00 Charwell Herefords/BeefGen
7 Matariki Hereford Stud Matariki Mandela $22,000 Kokonga Hereford Stud
2 Westholm Stud Westholm Justin U32 $14,000.00 Mangaotea Hereford Stud
4 Morrison Farming Ltd Ardo Fargo 9008 $12,000.00 Lake Station Hereford Stud
11 Orari Gorge Station Orari Gorge Tolkien 190083 $12,000.00 Craigmore Hereford Stud
13 Hawkridge Run Ltd Grassmere Hood 190517 $12,000.00 Mangaotea Hereford Stud
5 PW &FM Scott Maratoki SOS 9036 $11,000.00 Bannockburn Station
10 RJ & MA Burrows Trust Beechwood Jolly Jack 133 $11,000.00 Otamatea Hereford Stud
            2021 Average Price  $14,875.00      


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Feilding 4740, New Zealand.
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