Page 137 - Hereford Magazine 2021

Cabernet

Foods

launches

online shop

Cabernet Foods new website homepage.

abernet Foods has launched an online shop options and provide them with easy solutions with quality
offering Hereford Prime alongside their range of New Zealand products.”
guilt-free protein. Chilled freight to rural addresses is challenging, so they have
Brian Everton says they’d been contemplating opted to deliver to urban business addresses only to be able to
Can online presence, but the nationwide Covid-19 guarantee product integrity and regulated temperatures.
lockdown was the push they needed. “It can easily go to a local stock and station firm in town
“It became clear consumer accessibility to quality product and be collected from there.”
was an issue,” Brian says. Brian says any product ordered will be vacuumed packed and
The online shopfront, which is part of a makeover of their shipped in a thermal container with ice replacer. The choices
original website, has a wholesale feel to it, with Hereford Prime will be changed to reflect each season, as well as demand.
and Everton Dry Aged beef offered in whole or half cuts. New Zealand owned and operated Cabernet Foods is also in
“A bull breeder can order the beef he’d like to offer at his on- the process of moving to new premises for their Waikato-based
farm sale online, and have it delivered.” team. It has built a new distribution and cool store centre at
Brian and his brother Lyndon run the business and have Taupiri Junction, on the Waikato Expressway, strategically located
made a conscious decision to offer online catering solutions with direct routes to Auckland, Bay of Plenty and Waikato.
to their customers. There are four meat packs to suit various “It is purpose-built on a 2.8ha site with 2000sqm of storage,”
occasions or entertaining needs, such as birthdays or weddings. Brian says.
“The Weekend Entertainer pack is ideal for ordering and “We have the capacity to store product on behalf of others
taking away to the bach for the weekend,” Brian says. There’s and the whole team will have made the move from the
also the Formal Dinner box, the Adventure box, and the Slow existing Riverlea premises to Taupiri by August.”
Cook box to meet the needs of New Zealand’s low-and-slow The new complex will be home to Cabernet’s Waikato chiller,
cooking buffs. freezer, processing and transport hub, and Brian estimates
“Customers will also be able to order a carton of their the expansion will create an extra 20 jobs within the Cabernet
favourite Hereford Prime cuts or any of our other meat team that already employs about 100 people nationwide.
products as well. We have worked hard to give people different Visit: https://cabernet.co.nz

Beef carass theory answers
from the quiz on page 110

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Year 2021 HEREFORD MAGAZINE 135