Page 53 - 2020 NZ Hereford Magazine

TELL US ABOUT YOUR MOST WHAT DO YOUR CAN YOU SHARE ANY
POPULAR HEREFORD PRIME CUSTOMERS SAY ABOUT STORIES OR FEEDBACK
DISH? HEREFORD PRIME? FROM YOUR HEREFORD
Our most popular dish is the Jack Daniels- I’ve been told on occasion “I’ve been PRIME DINERS AS TO WHY
soaked dry-aged scotch fillet. We age and all around the world and eaten in some THEY ENJOY THE PRODUCT
soak the OP ribs (bone-in rib eye) with of the best restaurants, this is the best AND YOUR DISH?
Jack Daniels, and leave to age for up to 30 steak I have ever had!” How great is that? They love the great flavours and the
days. We then remove the whole Scotch time and respect given to the meals
fillet from the bone, portion into steaks, and AS A CHEF/RESTAURATEUR presented.
cryovac with another dash of Jack Daniels, WHAT IS YOUR FAVOURITE One comment from Joe Winiana, posted
aging for a further week before cooking. HEREFORD PRIME CUT online recently read: “Emberz restaurant
AND WHY? staff on the 08.10.19 were awesome,
AS A CHEF/RESTAURATEUR I can’t go past a big juicy Hereford Prime very helpful very friendly. I also had the
WHAT DO YOU LIKE ABOUT Scotch fillet; I love the ratio of meat to fat, steak meal OMG I have never had a
HEREFORD PRIME? rendering the fat into juices, giving the steak as beautiful and tender as I did,
The outstanding quality and the ability steak richness that melts in your mouth. compliments to the chef.”
to give our clients a connection to the
farmer, to tell their story, the link between WHAT IS YOUR FAVOURITE IF YOU HAVE WON ANY
Mother Nature and the diner. SUB-PRIMAL (SECONDARY) AWARDS FOR ONE OF
CUT AND WHY? YOUR HEREFORD PRIME
HOW DO YOU PERSONALLY I’m really into chuck tail, it has a good DISHES PLEASE PROVIDE
ENJOY YOUR HEREFORD amount of marbling and loose texture THE DETAILS:
PRIME COOKED AND SERVED that lends itself to being sous vide or No awards, I’m just so damn busy I can’t
WITH WHAT? braised, with the end result being a find the time to enter competitions!
For me it is all about purity. A great piece full bodied, juicy, and sticky gelatinous
of Hereford Prime scotch fillet cooked mouthful of fun.
medium rare simply on the grill, brushed
with rosemary and seasoned with pink DO YOU HAVE ANY WORDS
salt and cracked pepper. I can’t go past OF ADVICE/TIPS FOR THE
pairing the steak with chips and eggs, a HOME COOK WANTING TO
bit of gravy and a beer. IMPRESS WITH A HEREFORD
PRIME DISH?
DO YOU BRAND/IDENTIFY Resting. It’s so important to give the
HEREFORD PRIME ON YOUR steak time for all the juices to settle and
MENU? be absorbed back into the cut and for
Yes, we do brand/identify Hereford the muscle tissue to relax.
Prime on our menu all the time. Our staff
and I are all about explaining the cuts of
meat and preparation processes, telling
the story, giving them the connection.

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