Page 51 - 2020 NZ Hereford Magazine

“When we’re in a restaurant that’s serving Hereford Prime, I experience Rex offers with picking up on subtleties between
wonder if it might be one of ours.” animals after she has made her initial selection.
“We are also always pleased with our prices; we find the When selecting her cattle, temperament is paramount, as
Hereford cattle are always in demand at the sales. There’s no they need to be easy for her to manage.
question, Herefords are more desirable.” “Temperament is first and foremost,” says Jo.
She says it’s a buzz to get the kill sheet and see the weights She says her background with horses also influences her desire
and carcass performance. for structural soundness and good proportions, complemented by
“I am interested in the kill sheet and seeing the differences good top lines.
that show up between the animals.”
Jo has been hands-on with the selection of the Herefords BELOW: The heifers are finished on hill country overlooking
purchased. She is supported by Rex, but says she enjoys Cambridge in a grass-only system; the hills make supplementary
heading along to sales and visiting the Ports. She values the feeding difficult.

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