Page 44 - NZ Herefords Magazine 2019 Edition

Hereford Prime NZ Ltd is owned by marketing ‘brand Hereford’ and Hereford MIRINZ) showed 50% of the beef being
the NZ Hereford Association (NZHA), Prime has been at the forefront for the produced for New Zealand consumers MAGIC
and president Colin Corney, Colraine breed for its marketing.” was unacceptable. Today when we do
Herefords, Ohaupo, says the brand has He says Herefords are better off due to tenderness tests as part of our Quality Mark
played an important role in the association the existence of the Hereford Prime brand. programme we find in excess of 99%-plus
for breeders. Rod Slater, CEO of Beef + Lamb New product is now acceptably tender. We have without the wand
“Hereford Prime has provided a Zealand Inc., says it is easy to forget the come a long way,” he says.
promotional vehicle for the breed for 25 situation that existed in New Zealand 25 “I want to congratulate those Hereford
years,” says Colin. years ago when we talk about the quality breeders who had the foresight to think
He says it allows registered breeders of beef that was being delivered to local ahead and create the brand we know
to offer their bull-buying clients options consumers. today as Hereford Prime.
and says it’s worth noting those options “To be frank it was often not that brilliant, “Take a bow Hereford Prime for being
often come with premiums for well mainly due to variable tenderness. As a a part of this great journey, and sincere
finished qualifying Hereford Prime cattle. matter of interest, tenderness testing during congratulations for your tenacity and BUILT IN TAG
“Hereford Prime has been a key in the 1990s (conducted by B+LNZ through hard work over 25 years.” READER*

HEREFORD PRIME INDUSTRY HONOURS

Striving for excellence in all areas of the “We were thrilled for both Magills and
supply chain has paid dividends for the Cabernet Foods in their successes in the
Hereford Prime brand, with numerous NZ Food Awards,” says Laurie.
honours achieved in Beef + Lamb New Two Hereford Prime directors have
Zealand’s Steak of Origin competition also been recognised for their services to
and also in the NZ Food Awards. agriculture by being named on the Queen’s
Some of the highlights for the Honours list. The late Jan Wills was made
brand include the consistency of the an Officer of the Order of Merit in 2015 and
product being showcased by Bowmont Laurie Paterson was made an Officer of the
Wholesale Meats in the Steak of Origin New Zealand Order of Merit in 2017. Both
competition. Bowmonts were named awards were presented for the tireless work
finalists in the now-ceased competition they have contributed to New Zealand’s
for 10 of the 15 years the event was held. beef industry on a voluntary basis.
“That’s quite an achievement and one TOP TO BOTTOM: Ben and Mike Van Der
the board is exceptionally proud of,” says Hoeven with the awards presented to them
Laurie. for Magills Slow Cooked Pulled Hereford
He also noted the success of Magills Beef at the 2015 NZ Food Awards, where
Artisan Butchery. Magills too were named they won the Chilled/Short Shelf Life Award
and took home the Supreme Award;
finalists in the Steak of Origin on a regular Third generation of the Flynn family from
basis, but also had significant success in Bowmont Wholesale Meats in Invercargill
2015 in the NZ Food Awards. They won the with one of the 10 awards presented to
Supreme NZ Food Award with their Slow the business as a result of Hereford Prime
entries into the Steak of Origin competition;
Cooked Pulled Hereford Beef and were Brothers Brian, left, and Lyndon Everton,
finalists in two categories of the competition with their award for the Chilled Short Shelf
that year. They were finalists in the MPI New Life Award. The award was for their 30
day Everton Dry Aged beef, which features
Cultivars/Primary Producers Award and in Hereford Prime, and was won at the NZ
the large manufacturers section in the Food Food Awards in 2017. TWR-1 & TWR-5 Weigh Scale & Reader
HQ Chilled/Short Shelf Life Award. Magills The Weigh Scales that read tags.
won the short shelf life award before going
on to be named Supreme Award Winners Integrating an EID reader into the multi award winning Gallagher TW Weigh
for the year. The Slow Cooked Pulled Scales has completely automated the tag reading and weighing process. The
Hereford Beef ingredients list features 95% new TWR scales combine two pieces of hardware into one, enabling the task TWR-1
Hereford Prime grass fed beef. of tag reading and weighing to be done efficiently by one person.
In 2017 there was more NZ Food Awards
success, this time for Cabernet Foods. The * Antenna panel sold separately TWR-5
Carterton-based Hereford Prime partner
won the Chilled/Short Shelf Life Award for
their 30 day Everton Dry Aged Beef, which 0800 731 500
features Hereford Prime.
www.gallagher.com
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