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Natalie Campbell  |  HP Brand Manager




          Export Order for Hereford Beef                                                          HEREFORD PRIME

                                                                                                   BEE F
                                                                                               GRASS FED NZ BEEF DESIGNED & NURTURED BY NATURE
                                                                                                    New Zealand
                                                                                                   www.herefordprime.co.nz
         The Hereford Prime NZ team have been busy            To register for supply or interest for
         making progress to fill an export order for grass-   future orders contact:
         fed Hereford cattle out of the South Island.         Natalie Campbell
                                                              M: 0277 323 448 herefordprime@pbbnz.com
            The order is being filled in partnership with Alliance
         who are offering a 30c/kg premium for cattle that meet   Chris Douglas
         the quality criteria.                                M: 027 549 8588  monymusk@xtra.co.nz
                                                              Darryl King
            The order is for grass-fed pure-bred Herefords into the   M: 027 601 5384  darryl.nicky@waiauherefords.co.nz
         Asian market with the cattle to be processed shortly.
                                                              Jimmy Murray
                                                              M: 0274 866 699  matariki@xtra.co.nz
            If you or any of your clients can help with the supply
         of cattle, or if you have clients who would like to be kept   Geof Brown
         informed of future opportunities, please get in touch with   M: 0274 750 422  locharburn@farmside.co.nz
         Natalie in the Hereford Prime office or any of the South   Laurie Paterson
         Island Hereford Prime directors (listed).            M: 0274 365 747  laurie@waikakastation.co.nz




            Eligibility for cattle into this particular market includes:

            •  Pure bred Hereford                             •  Two kills of 90 head. These lines can be made up of
            •  Heifers and steers                                cattle from more than one supplier anywhere in the
            •  Up to 3 years old                                 South Island.
            •  Farm assured, antibiotic free                  •  The processing plant is to be advised.
            •  Grass fed                                      •  The Hereford cattle will be eligible for the Alliance
            •  Grade P1, P2, T1 & T2                             Handpicked premiums and Alliance have committed
            •  CWs between 270-370kg (ideally about 300kgCW)     that those premiums will also be available for any
            •  Score pH 5.8 or lower                             cattle supplied by non-shareholding farmers.
            •  Meat colour score 0-4                          •  Hereford cattle that fall outside the eligibility
            •  Fat colour score 0-1                              parameters will be paid the schedule price on the
            •  Marbling 1<                                       day.































          4    |    NZ Herefords Newsletter. February, 2022                                   Hooked on Herefords
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