Page 10 - Hooked on Herefords June 2020

Your Council would like to introduce you to the new NZ Herefords strategic plan

You will see that this plan is focused on building a Strong key actions, designed to ensure a closer transparent council
Hereford Association, by ensuring that your Council is focussed working alongside all members and Hereford clubs.
and transparent in its delivery over the next 3 to 5 years. When Over the next 6 months, in consultation with council and staff, I
we talk about governance at a council level, it is to ensure will outline how we propose to deliver the key actions for each
we are planned and in-tune with growing a robust Hereford objective in more detail, so as a member you will understand
Association. Therefore, we have focused on building from the how we intend to reach our Vision and Purpose. The first will
platform that many previous Councils and past Presidents had be details relating to the priorities and key actions for building a
imbedded in our constitution. strong Hereford Association.
Council have worked hard over the lockdown period, spending
many hours understanding good governance and how best to Talk soon.
improve our delivery to you, our members. In doing this we Colin Corney
have set 3 objectives with achievable priorities and measurable NZHA President
Vision

The Hereford breed – driving New Zealand beef performance and profitability.
Purpose

Enabling breeders, farmers and consumers to experience the benefits of the Hereford breed.
Strategic

Objectives Priorities/key actions

• Communicating and interacting with members
Building a strong • Maintaining a financially robust association

Hereford Association • Successfully align with partners who share similar values
•
Ensuring a growing membership (cattle and people)
• Engaging and developing the next generation of Hereford breeders and
leaders
• Provide a branded beef programme (Hereford Prime)
• Focused strategy implementation
• Support for new members
• Nurture a respectful, trusting culture for all involved in the Hereford family

Creating member • Increase education around importance of accurate data collection
•
Providing cost effective tools for members
value from data and • Ensuring members can use the tools
information • Support targeted research which will advance the breed
Every animal is fully recorded
•

• Market high value Hereford genetics to increase market share throughout
the value chain
Marketing Hereford • Creating events that market the benefits of the registered Hereford breed

• Building the value of Hereford as the cross-breeding solution

10 NZ HEREFORD ASSOCIATION NEWSLETTER