Page 131 - Hereford Magazine 2022

Earnscleugh POLLED HEREFORD, Part of the problem or part of the solution?

ANGUS &
Opinion: Penny Clark-Hall
HIGH COUNTRY GENETICS ECC COMPOSITES e have been building up to an existential crisis circling the drain, it’s time to put some resources, time and
for some time now ... our environment is effort into building healthy relationships – to understand
hurting and people are unnecessarily starving. problems and get ahead of them or resolve them.
Our resources are finite and we, as businesses, Like growing pains, when the primary sector grew too quickly
Earnscleugh bulls are renowned Wneed to ask ourselves whether we are part of it became stretched and something had to give. Unfortunately,
for their shifting ability. the problem or part of the solution? it grew at the expense of our environment, and in some cases
ANNUAL BULL SALE and fibre industry has one of the biggest. The industry sits at a our people and animals. This is where we lost trust – trust that
We all have a role to play in healing our planet and the food
we would do the right thing by the environment, people and
th
Our environment prevents our sale 10 JUNE 2022 critical juncture where it must continue to grow food to feed a animals. As confronting as that is to hear, remember we are
bulls being overgrown and this growing population, yet must significantly reduce the impact only as good as our weakest link.
it makes on our environment to do so.
I believe we need to grow in a different direction and we
converts to very low breakdown rates. Our social licence depends on how we respond to this need to do it slower. Industry can become part of the solution
challenge. While everyone has to eat it doesn’t mean they have rather than the problem by considering and respecting the
to eat our food, and if we can’t be the solution, someone or impact we have on all three pillars of sustainability – our
something else will be. society, environment, and economy. Becoming part of the
As the saying goes ‘no one remembers what you say but they solution affords you support rather than tolerance, and trust
will remember how you made them feel’. This couldn’t be truer rather than suspicion.
when it comes to earning your social licence. It is about people It’s about thinking generously. As Paul Polman says in his and
trusting industry to do the right thing by the environment, the Andrew Winston’s new book, Net Positive:
economy, and society.
We don’t operate in a vacuum. Everything we do has an ‘It is not a debate about capitalism but the changing role
impact and flow-on effect to someone or something else. And that business must play to continue to earn its license to
regardless of the facts, once you are on the non-government operate. Put simply, profits should come not from creating
organisation (NGO), lobby group and media radar, the harder the world’s problems, but from solving them.’
it gets to have meaningful dialogue with those you have an
impact on and those who have an impact on you, to collaborate You solve problems by humanising how you operate and
for better outcomes that work for everyone. When you lose engage with your stakeholders – acting in their best interest
control of the narrative, you are losing trust. so you can take people with you and continue to be part of
Right now we have a chance to take a leadership role in the solution for generations to come.
‘knowing our number’ and collaborating with the necessary Social Licence Consulting exists to help businesses and
stakeholders to reduce that by the 30% required. This front industries prevent or deal with increased regulations and
foot approach is what earns you trust, which is a precious but barriers to operate, be they physical, social, legal or economic.
undervalued resource for your business and industry. The It does this by working to align values with their stakeholders
more you have, the more resilient your business will be. It to future-proof them beyond regulations and in line with
often gets overlooked because we can’t see it on the balance market cycles.
sheet, so it is perceived to be intangible. However, it’s quite At a time when we need to be evolving and adapting to meet
simple – without trust we lose our stakeholders and without the needs of our planet, society, and economy, slowing down to
EARNSCLEUGH CALIBRE 144373 WIRRUNA MATTY M288 them we don’t have a business. If your stakeholders’ trust is consider what that might look like is a wise investment.
HERDBOOK NO# 0808144373 HERDBOOK NO# AUWNAM288
DIR DTRS GEST BW 200 400 600 MCW MILK SS DIR DTRS GEST BW 200 400 600 MCW MILK SS
+6.2 +8.4 -0.5 +4.0 +29 +57 +80 +86 +12 +3.5 +11.7 +8.0 -8.8 +1.8 +39 +69 +91 +79 +13 +2.4 FUTURE-PR OOF
DTC CW EMA RIB RUMP RBY IMF HP $ BH $ DB $ DTC CW EMA RIB RUMP RBY IMF HP $ BH $ DB $ Y OUR BUSINESS
-3.0 +54 +6.4 +1.3 +2.4 +0.2 +1.9 +$131 +$180 +$126 -1.2 +65 +3.7 +2.0 +2.9 -0.8 +3.4 +$164 +$247 +$161

" The earning of a social licence all
CRAIGMORE EXCEL 180214 ARDO AJAX 7086 boils down to relationships and the
HERDBOOK NO# 0169180214 HERDBOOK NO# 0277177086 trust capital within them.
DIR DTRS GEST BW 200 400 600 MCW MILK SS DIR DTRS GEST BW 200 400 600 MCW MILK SS It’s about humanising how we
+12.0 +7.3 -1.3 -0.8 +29 +58 +72 +45 +21 +3.4 +14.3 +10.6 -3.3 -0.8 +33 +67 +87 +68 +22 +2.8 operate and engage with our
DTC CW EMA RIB RUMP RBY IMF HP $ BH $ DB $ DTC CW EMA RIB RUMP RBY IMF HP $ BH $ DB $ stakeholders."
-4.7 +63 +5.8 +1.5 +1.7 +1.0 +1.1 +$151 +$226 +$138 -4.9 +77 +5.9 +0.6 +0.8 +1.9 +0.2 +$154 +$274 +$144
PENNY CLARK -HALL

ENQUIRIES TO: DUNCAN CAMPBELL ALISTAIR CAMPBELL C ONTACT ME
P: 03 426 2455 or P: 03 449 2031 or W sociallicence.c o.nz social licence
sociallicencec onsulting@gmail.c om
E
M: 027 659 6713 M: 0274 892 820 M 027 723 2733 CONSUL TING
email: duncancampbell77@gmail.com email: ecgenetics@farmside.co.nz