Page 11 - Hereford Magazine 2022

SNP DNA testing by NZ Hereford breeders 2021 NZ Hereford Group BreedPlan
from January 2019 – December 2021 Genetic Trends for Carcass Traits for the Breed 11/06/21

SNP Hereford 30K SNP Microsatellite Eye Muscle Area Rib Fat Depth
Bundle DNA Rump Fat Depth Intra Muscular Fat
Retail Beef Yield 10
Estimated Breeding Value (EBV) 10 0 0

6000 8 6 4 6 4 8
5000 2 2
4000
3000 -2 -2
-4
-4
2000 -6 -6
1000 -8 -8
-2
-2
2019 2020 2021 '96 '97 '98 '99 '00 '01'02'03 '04 '05'06 '07 '08 '09'10 '11 '12'13'14 '15'16'17 '18 '19'20 '21
Calving Year
NZ Herefords team
With the council identifying a need to refresh our marketing plan and drive NZ Herefords’ name to the fore, with the backing and involvement
be more vocal about the merits of using top class Hereford genetics, we by each and every stud, which must market their own merits and the
are pleased to welcome Becks Tosswill from Farmers Daughter Design individual value they bring to the beef industry. We're also delighted to
Studio and social media consultant Ani Leggett to the Hereford welcome new office manager Suzanne Kennedy, who is filling Christine
team. Along with Kate Taylor, our loyal magazine editor, our aim is to Nagel’s large boots. Bring it on!

New NZ Herefords councillors

Alan Cook Willy Muir
Stud: Stud:
Panorama Hereford Stud, Otamatea Hereford Stud,
Feilding, Manawatū Waiuku, South Auckland
Family: Family:
Daughters Sophie, 18, and Wife Keely and children
Alice, 16. Carlia, 19, Brookelyn 16 and
Eva, 11
Alan Cook says he’s
concentrating on reducing Willy is a sixth-generation
greenhouse gas emissions in farmer in the Waiuku district.
his Panorama Hereford Stud. He and Keely have recently
He says Australia measured added his family’s 660ha
inputs of feed into cattle, then established a clear link that showed the sheep, beef and dairy support property to their business, which includes a
most efficient animals also had the lowest methane emissions. 130ha, 500 cow dairy farm. The two properties are about five kilometres
“That’s a good start, but it is early days. It’s about learning and trying to apart; they live on the dairy farm and daughter Carlia is working full time
find ways to measure so we can then improve.” for them this year.
Alan’s professional career has included breed management, but has Willy started the Otamatea Hereford Stud in 1997 with four animals, and
mainly revolved around banking and finance. is slowly building up numbers. Eighty of the cows are now registered
Alan started breeding Herefords in 1993 when he was a teenager. Heifer Herefords. He has 250 females to pregnancy test this year – 200 cows
Panorama Amethyst 1709 was second in the Asia/Oceania region of the plus 50 R2 heifers – and will sell 100 bulls this year ranging in age from
Hereford Champion of the World contest in 2018, which came on the back yearlings to 18 months.
of a Supreme Champion Interbreeds win at the Royal Show in Hawke’s Bay He joined the South Auckland Hereford Club in 2005 to increase his
the same year. knowledge.
Daughter Sophie is a member of Hereford Youth. “I could see the potential; about 90% of the dairy farmers in this area use
Alan says he’s at a stage of his life where he can give back to the breed. Herefords for tailing off. Tuakau Saleyards would be the biggest stronghold
“We also need to keep pushing improvements and growing our of Herefords in the country in terms of black white-faced animals.”
market share.” He says he has a lot of questions, enthusiasm for the breed, and opinions
on its future, so joining the national council has been a natural progression.

Year 2022 HEREFORD MAGAZINE 9