Page 123 - NZ Herefords Magazine 2019 Edition

LinkedIn: Specifically designed for businesses and GOOGLE ANALYTICS
professionals, users use LinkedIn to showcase their There are ways to look at your website traffic and discover
experience and network with like-minded individuals. whether you’re getting relevant visitors geographically and
demographically. As well as checking whether key phrases your
Instagram: Is a place where people post images and videos site comes up for in Google are correct, it also checks whether
and is a great way to build community. Instagram is designed there are some phrases your site might
for customer engagement and visual appeal. Use it not be coming up on page 1 for. A website
to post quality images of behind the scenes, farm life, can also be analysed to ensure the design
animals and scenery. is making people go to the right places on
your site.
NZHA ON FACEBOOK
Talk to Pivot Design about your
In New Zealand, Facebook far outweighs other platforms in social media and digital marketing.
popularity so NZHA’s choice to do its social media marketing on WWW.PIVOTDESIGN.CO.NZ
Facebook was an obvious one.
In a bid to maximise exposure for the grazing unit, NZHA
chose video given it is the format on Facebook that is most SOCIAL MEDIA GLOSSARY
likely to engage audiences.
For NZHA, Facebook is an easy platform to continue to grow REACH:
its commercial audience through frequent updates, images The number of unique people who saw your
and videos. The aim of the NZ Hereford Facebook page is to content. Reach affects other Facebook metrics:
promote the association and its sponsors, increase member engagement, likes, comments and clicks.
engagement, promote Hereford studs by advertising private
sale dates, advertise Hereford and industry related events, and ENGAGEMENT:
advertise the benefits of using registered Hereford sires, such When people like a post, click on a link or images, comment
as the Hereford X campaign in 2019. or share a post. Basically, engagement is when someone
NZHA is also promoting the Boehringer Ingelheim World interacts with a post, and when they engage with
Hereford Conference via Facebook – a great platform to engage a page then Facebook prioritises this content in
overseas visitors. https://www.facebook.com/nzwhc2020/ their newsfeed.

OTHER WAYS TO MARKET YOUR FOLLOWS:
BUSINESS ONLINE Someone can follow a page without liking it;
they can also choose to see this content in their
newsfeed first.
GOOGLE
There are many simple ways to market your business online LIKES:
including getting more traffic to your website The Facebook like button allows users to show their support
through Google Ads (previously known as for images, comments, posts, statuses or fan pages.
Adwords) as well as getting more visitors When a user likes something their newsfeed is
organically (without paying) by optimising your updated, letting their friends know what pages
website for the right search terms. they like.

EMAIL MARKETING SHARING:
Email marketing is a great way to keep in touch with customers Is when someone hits the share button to share something
and stay top of mind. Those who are interested in what you have on their newsfeed. People share to entertain, to define
to say and have a connection with your business themselves, to stay connected, to persuade,
will take the time to read an email from you. And and when they feel a connection with a page or
using your website is an excellent way to build up a post.
an email database.
TAGGING:
REMARKETING Tag another page when you’re sharing something that
There are also ways to remarket to people who have visited includes them. Think of strategic posts that mention your
your website; this involves showing an ad to these people for business partners and tag them; this is a way to reach
a set time after they’ve been to your site. You’ve others. To do this type the @ sign before typing, begin
possibly experienced this when you’ve been typing the page name you’re wanting to tag
searching for an item online and next time you go (without spaces). You’ll find their page name on
online you are shown ads for that item. their page under their profile image.

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