Page 122 - NZ Herefords Magazine 2019 Edition

Industry Focus

Social media

marketing

#takeitonline

WORDS PIVOT DESIGN PHOTOGRAPHS SUPPLIED

HOW DO YOU INCREASE REACH AND People enjoy live video far more than they do traditional video;

ENGAGEMENT ON YOUR PAGE? users spend three times as long watching live video as they do
pre-recorded video. It quickly engages people and they watch
In a move by Facebook to make marketing content on newsfeeds it for longer than alternative video content. Facebook considers
take a backseat to more meaningful content by friends and family, live video more newsfeed-worthy than ordinary content and it is
it’s no longer a given that everything a page posts will be shown a brilliant way to create pre-sale build-up.
in people’s newsfeeds. Which is why Facebook gives us insights
into what the reach of a post is and the level of engagement. SET UP A FACEBOOK EVENT
If not all posts you put on your Facebook page will be shown Facebook has an excellent array of tools for effectively promoting
on people’s newsfeeds, the ‘Reach’ metric Facebook gives is a an event on a business page. Done right this is an effective way to
really important factor in your marketing as it effects every other target those you would like to come to your sale and get increased
metric that can be tracked e.g, likes, comments, clicks. How attendance. Though this doesn’t cost, it does pay to boost your
can you increase reach? By increasing engagement. Content event at a chosen daily budget to a highly targeted audience.
that is shared and liked is what Facebook considers to be more
‘meaningful’. So create content that is share-worthy, post at KNOW WHEN TO POST WITH INSIGHTS
times of the day that your fans will be on Facebook, encourage You can find out how your page is performing under the insights
fans to like and share your content, ask questions that encourage tab. You can access information about your audience and how
people to comment, or run a competition where comments are people react to your posts. Once a page has more than 100
asked for, and Facebook will reward your content. likes you can find out more information about your audience
such as age, gender and location. You can also see which
THE VALUE OF FACEBOOK posts have the most engagement and when the people who
like your page are on Facebook to help determine when is the
Social media use amongst farmers is becoming more best day/s and time/s to post to get your posts seen.
commonplace and farmers are using various platforms to connect
with like-minded people, posting pictures and videos of their HOW TO GROW LIKES
day-to-day work, dogs, cattle, scenery (combined with a funny • Ask for likes.
comment or two) and how-tos. Not only does this show farming • Like associated pages.
practices, livestock and land use to various audiences, • Invite friends to like your page.
it also means farmers can interact and connect with • Post the link on your personal profile.
customers while sharing knowledge. • Mention your page in your newsletter.
• Put a Facebook icon and the link on your email signature,
HOW TO GET MORE TRAFFIC website, signage and vehicles.
• Post often, post various content (images, videos, etc). • Set up a Facebook ad to get likes: set your daily budget
• Post a maximum of twice a day and a minimum of twice a and timeframe, set up your audience to target gender, age,
week. location and interests.
• Mix up the content you post with farming activities (images
and videos), share posts from associated pages, funny ABOUT OTHER SOCIAL PLATFORMS
farm-related posts.
• Set up a Facebook event for your sale. Twitter: Is a quick way to easily connect with your audience as it
• Post in the pre-sale build-up. allows you to share quick pieces of information and photos. Tweet
short updates, photos, polls, gifs or short videos. Twitter is good
PRE-EVENT BUILD-UP WITH FACEBOOK LIVE for sharing little pieces of information quickly, building relationships
There’s just something about a live video that makes a post more with followers and driving people to your website.
appealing; maybe it’s the chance that people could mess it up People will follow you because they like what you have
or the transparency, maybe it makes us feel more connected. to say and they can engage in conversation with you.
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