Page 8 - Hooked on Herefords Oct 2020

PBB Update Harry Faas | PBB General Manager

NZ Herefords welcome

new staff to the PBB team.

Charlotte Hughes-Long Dr. Pieter van As
SIL Bureau Consultant
Genomics Business Consultant,
Charlotte Hughes-Long recently joined Neogen Australasia Sales & Marketing
the PBB team, after a two-year stint
in Brisbane following on from her Dr. Pieter van As, based in New Zealand
graduation in Agri-Science at Massey and will work directly with Neogen’s
University. Charlotte was brought up on a family dairy farm distributor PBB. His focus will be to drive genomics
just outside Dannevirke so is considered a local at PBB! through the education, adoption, and sales of Neogen’s
Charlotte is excited to be involved with SIL and the Genomics and products and services in the New Zealand
launch of the new sheep DNA service and can’t wait to market. He will also directly support the local research
get to know you all. You can contact Charlotte either by genotyping business. Given the current international travel
calling PBB or directly on 0273 477 872 to find out more restrictions, it is great to have a knowledgeable Neogen
information. team member in New Zealand who can provide immediate
value to PBB’s customers.
Christel Blyth Pieter is a familiar face around many Neogen genomics
Customer Experience and Sales Agent facilities and is well versed in the use of SNP genotyping
to advance genetic improvement. Pieter has had a long
Christel Blyth joined the PBB team as a history with Neogen, as being our primary interface for
temp in July and became a permanent a large animal breeding company Hendrix Genetics,
employee in September. Christel’s where he held the positions of Molecular Geneticist and
role includes tag sales, Stockbook, and Corporate Sustainability Coordinator.
general administration support. Pieter holds a Ph.D. in Applied Biological Sciences from
Christel grew up on a dairy goat farm in Matamata, KU Leuven University in Belgium.
more commonly known as Hobbiton now by most visitors.
She looks forward to getting to know you all and
providing an efficient service as she prides herself in
attention to detail.

It’s been a big year for your breed

We hosted delegates from all over the world at the and Hereford Prime. Hereford Prime will also use their
Boehringer Ingelheim World Hereford Conference in trademark logo.
Queenstown and we launched the new Hereford X brand. It’s really important to us that all of our brands align
You may have seen some of our Hereford X print and are instantly recognisable, which is why we’ve updated
advertising in the Dairy Farmer or Farmers Weekly our look and feel.
newspapers. We love Hereford X’s sharp new look and have We’re really excited to share our new family of NZH
had lots of great feedback from our members. logos with you. You’ll see these gradually rolled out across
Hereford X sits under our NZ Herefords umbrella our marketing collateral in the coming months.
along with our other sub-brands - NZ Hereford Youth

8 | NZ Herefords Newsletter. October, 2020 Hooked on Herefords