Page 3 - Hooked on Herefords October 2019

News from Hereford Prime Headquarters

Hereford Prime Club Membership Open For 2020

Hereford Prime is inviting registrations of interest from breeders As HP Club members your thoughts, questions and ideas are
to join the Hereford Prime Club for the 2020 financial year. welcomed at any time.
The format will be the same as it has been in previous years
and any breeders interested in joining are invited to register their WHY DOES HP NEED ADDITIONAL BACKING
interest with brand manager Natalie Campbell by the end of NEXT YEAR?
October 2019. All you need to do is scan and return via email, 2020 is going to be a big year for the brand. We’re excited
the cut off at the bottom of the following page, and from there to be supporting NZHA in their hosting of the World Hereford
an invoice will be provided. Conference in Queenstown. This means there will be some
additional costs for the brand, but those additional costs also
HOW DOES THE HP CLUB WORK? bring additional exposure.
You become a HP VIP. That means you are privy to regular We’re helping to host the Allflex BBQ at Earnscleugh Station,
updates from HP HQ and get a more detailed insight into the supplying the beef for the gala dinner at Walter Peak Station on
workings of the brand and the work it’s currently undertaking. the shores of Lake Wakatipu and we’re also heavily involved in
Your stud will also be promoted in our newsletter content, on the Young Breeder competition, running and judging a module.
our dedicated club website page, via our social media channels We didn’t seek HP Club memberships last year because we
(Facebook and Instagram) where we’ll promote your upcoming were in a comfortable position financially and didn’t feel it was
bull sale and other marketing opportunities that we think will appropriate to ask for support when it wasn’t needed.
offer value to our supporters. We’ll also send you a limited Another reason the support is needed now is that Anzco are
www.facebook.com/nzherefords edition Hereford Prime bumper sticker. no longer processing Hereford Prime cattle. The income for the

NZ HEREFORD ASSOCIATION NEWSLETTER 3