Page 50 - Hereford Magazine 2022
P. 50

National Sale




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                     orrison Farming and Limehills Herefords were
                     the two big winners at the National Seed Stock
                     Sale 2021, with the champion title and the
                     highest price respectively.
        M An inaugural helmsman auction, brought
        about in part by pandemic restrictions, was the highlight of
        the sale at Orlando Country on the outskirts of Palmerston
        North. The new selling format resulted in a few changes to
        national sale traditions.
          The opportunity to view the bulls during the lead-up to the
        sale was either online or visually at the vendors’ studs. General
        feedback was positive, although several breeders commented
        the videos did not do the bulls justice.
          Prior to the sale, Marc Greening, principal of Injemira Beef
        Genetics from southern New South Wales, Australia, judged   Will Morrison (centre) with the Supreme Champion trophies,
        the bulls remotely using the videos, photos, and data for   flanked by Jack Murray (left) from Matariki with the Reserve
        each entry. He gave detailed reasons for his results in a video   Champion ribbon, and David Dodge from Boehringer Ingelheim.
        shown to everyone at Orlando, which was also livestreamed
        by Bidr. He explained he selected bulls on phenotype and   Class 1, sponsored by Datamars, was won by Matariki
        then looked at the data to see if there were any outliers   Mandela, with Te Taumata Kilimanjaro 19165 second and
        that may skew his decision. He felt all bulls for sale were   Kairuru Quarrie 190976 third. This is for two-year-old bulls from
        “industry-focused” with “plenty of shape, carcass, and yield,   New Zealand Hereford studs that hold two-year-old sales.
        with structural soundness and good overall appeal”, as well   Class 2, sponsored by Honda Motorbikes, was won by Ardo
        as strong data.                                      Fargo from Morrison Farming, with Westholm Justin U32
          The PGG Wrightson Genetics National Seed Stock Supreme   second and Gay Learning Sammy third. This is for two-year-old
        Champion Meat Producers Cup went to Lot 4, Ardo Fargo   bulls from New Zealand Hereford studs that hold yearling or
        9008, owned by Morrison Farming. Greening said the bull   paddock sales.
        was a “standout for shape, carcass and style, complete with   The NZ Herefords AGM and breed dinner was held at the
        the data package”. The reserve champion was Lot 7, Matariki   same venue the night before the sale. One of the highlights,
        Mandela, owned by the Matariki Hereford Stud, with Greening   apart from the Hereford Prime steaks served for dinner to an
        commenting on his “structural soundness with smooth front   extremely discerning crowd, was the Hereford Prime auction.
        end”. Both bulls were sold later in the sale to Lake Station   Items from clubs, individual breeders and businesses were
        Herefords and Kokonga respectively.                  donated to the brand to be auctioned off to help reduce
          Limehills Stardom 190168 topped the sale at $25,000 when   the impact of reduced throughput following the Covid-19
        sold to Charwell Herefords and BeefGen. The sale average was   pandemic. The auction, led by PGG Wrightson’s Cam Heggie,
        $14,875.                                             raised $8776.

        48       HEREFORD MAGAZINE       Year 2022
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