Page 4 - Hereford Magazine 2021

Breeding Better

Business

PGG Wrightson Livestock Genetics are the trusted partner for
New Zealand breeders and farmers wanting to develop premium stud stock,
build stronger businesses, and achieve better results.

In an industry as competitive as farming, The instinct comes from the years we’ve
every advantage counts. spent on farms all over New Zealand.

As part of the PGG Wrightson Livestock Success in our field is measured by
team, our Genetics Specialists partner with sustainable results. As the biggest player
breeders and farmers from one end of the in New Zealand’s stud livestock sector,
country to the other, helping them develop we have more reach, and more influence.
successful breeding programs, source and We run the country’s biggest sales events,
sell quality livestock, and build robust, bringing the largest possible pool of buyers
future-proofed businesses. and sellers together. For sellers, that means
more interest in and competition for their
To do this, we blend insight with instinct.
livestock. For buyers, it means more choice
The insight comes from the extensive and a higher quality product.
data, advanced technology and innovative
processes we employ, which keeps us up So when it comes to breeding better
with the latest trends and most sought- business, every advantage counts.
after genetic traits. pggwrightson.co.nz/genetics

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Helping grow the country